Contact

These experts can provide you with brand support

Brand champions

Brand champions are the representatives of your corporate brand and act as role models for all employees when it comes to brand matters. Within a single unit they are responsible for all issues relating to the Corporate Brand and for the implementation of the BASF value proposition within a single unit.

Brand managers

Brand managers represent "their" individual brand(s) and are operationally responsible for them. They coordinate with the Brand champions who manage BASF's Corporate Brand.

Consultants of the Brand champions

The consultants of the Brand champions are the contact persons in the team Brand Consultancy for brand-related issues. They can support and advise the Brand champions.

Brand experts

The Brand experts support the Brand champions and they are your country-specific contacts for all brand-related questions.

List of all Brand experts (access for BASF employees only)

Being a brand manager is fun because every day is highly dynamic, managing your brand outside and inside of a global operation, and usually no two tasks are identical. Considering this breadth of tasks, there are usually clearly visible results at the end of each workday - which is very rewarding.

Alexander Heusener

Brand Manager for Hydrolan and Glysantin

Registration

Do you need access to the restricted areas on the BASF Brand Portal? Use our registration form to apply for an extended access.

Check the registration instructions and download the form