Satellite Brand
A Satellite Brand is positioned a bit further away from the core of the BASF brand and is used for example for sensitive B2C offerings. It is still expressing its affiliation to the BASF Corporate Brand via an endorsement.
Satellite Brand
A Satellite Brand is positioned a bit further away from the core of the BASF brand and is used for example for sensitive B2C offerings. It is still expressing its affiliation to the BASF Corporate Brand via an endorsement.