Templates for Visualizations of BASF's support for the LGBTQI+ initiatives

Openness is one of our values and is crucial to our corporate success. As a global company, we promote diversity and are committed to respectful coexistence at BASF. To mark the global Pride month of June we offer below several visualizations using the rainbow colors. The Progress Pride Flag was included to the visualizations to bring focus on inclusion and progress within the community. All employees who want to make their personal support visible can use them for their communication.

We provide templates for the most frequently used formats. You can adjust the files to your needs if you use a different size.

Templates provided for the folllowing applications:
Adobe lllustrator CS4, Adobe Photoshop CS4, Microsoft Word and Power Point, PDF.


Important information

The use of the below available visualizations is limited to the defined touchpoints. In case of questions how to use the visuals please contact your respective Brand Champion. 

Parade Banner 

Various motifs for parade banner available in the formats 2500 x 750 mm and 1250 x 1000 mm.


Social Media

Avatar for Social Media Accounts is available in all six corporate colors and is only to be used by official BASF social media accounts and not on private profiles. Filter and Hashtag are available for the use of all employees. A quick guide to creating an image is available with the filter.


Email AD Banner below footer

Email banner which can be attached to corporate signatures. Please note: The banner is only to be placed below the regular BASF corporate signature (see “Dont's” at the bottom of this website).

Find more info on e-mail signature here.



Available in the formats 16:9 or 4:3 and in all six corporate colors.


Screen Saver

Available in the formats 16:9 or 4:3 and in all six corporate colors.


Promotional Items 

Available in different formats and in all six corporate colors. Please note: These files are to be used on promotional items only.




Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.