Digital Applications

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Photos with digital content

If a digital layer supports the key message of the picture, it can be used.
Digital layer needs to create value for the picture.

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Avatare and chatbots

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Avatar has a generic look, can look like an avatar of any company.
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Chatbot avatars are simple but authentic with solid filled shapes.
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Voices

The voice to be chosen always depends on the target group. There is not one BASF voice, BASF is too divers. Choose a voice that meets the basic attributes and tailor it to your audience.

 

Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.