Digital Applications


Photos with digital content

If a digital layer supports the key message of the picture, it can be used.
Digital layer needs to create value for the picture.


Avatare and chatbots

Avatar has a generic look, can look like an avatar of any company.
Chatbot avatars are simple but authentic with solid filled shapes.


The voice to be chosen always depends on the target group. There is not one BASF voice, BASF is too divers. Choose a voice that meets the basic attributes and tailor it to your audience.


Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.