App Store Page
An app screen can be placed on one or across two tiles. The tiles have to have one of the corporate colors as background color and contain textual explanation.
- BASF web design uses six corporate colors as well as additional neutral colors such as black, white and grey and pale colors for backgrounds.
- In general the number of corporate colors used on one page should be restricted to one.
- In special cases it is allowed to combine two corporate colors. In this case it is recommended to use the defined color pairs.
- Recommended: Do not use the BASF red as a basic color. It should be used for alerts, errors for example in forms or in case of an emergency.
BASF dark blue
BASF light blue
BASF dark green
BASF light green
Pale dark blue
Pale light blue
Pale dark green
Pale light green
Only use one corporate color whenever possible. Additional corporate colors are only used for the effective differentiation of respective contents.
You can use all gradations of a single corporate color as long as the differences between the gradations are clearly visible (Example for BASF dark blue).
The document below defines the basic guidelines to be followed when developing mobile applications for BASF.
For detailed information please download the BASF technical guidelines PDF.