Business Graphics and Maps
We follow the rules covering the use of colors when we use graphic elements: We always use two dimensional elements and avoid the use of structures, outlines and shades whenever possible. The result is a very simple, reduced design language.
An infographic is the combination of an icon with explanatory text. The icon attracts attention and the text provides the respective message.
- Use simple, large-sized vector graphics with minimal details.
- Icons are used in positive or negative form.
- Icons must be developed in-house. If you need a new icon please get in touch.
- Depiction icons are abstracted to a greater degree than illustrations are.
- Differentiate between ethnic groups by using different colors from our color spectrum.
- If multiple people are represented, mix the genders.
Maps are drawn using single solid colors, derived from the corporate colors or neutral grey.
- Highlight country borders using white lines, emphasizing individual countries or regions by using a solid corporate color from the same color pair.
- Please consult the communications department of the respective regional division on any content related issues, e.g. showing politically controversial borders.