Colors

The six corporate colors and some neutral colors can be used alone or in certain combinations.

  • BASF web design uses six corporate colors as well as additional neutral colors such as black, white and grey and pale colors for backgrounds.
  • In general the number of corporate colors used on one page should be restricted to one.
  • In special cases it is allowed to combine two corporate colors for the effective differentiation of respective contents. In this case it is recommended to use the defined color pairs.
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Corporate colors

db.jpg

BASF dark blue

#004A96

lb.jpg

BASF light blue

#21A0D2

dg.jpg

BASF dark green

#00793A

lg.jpg

BASF light green

#65AC1E

or.jpg

BASF orange

#F39500

red.jpg

BASF red

#C50022

Recommended:
Do not use the BASF red as a basic site color. It should be used for alerts, errors for example in forms or in case of an emergency.

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Neutral webdesign colors

black.jpg

Black

#000000

dark grey.jpg

Dark grey

#7C7C7C

greyr.jpg

Middle grey

#ADADAD

light grey.jpg

Light grey

#DCDCDC

white.jpg

White

#FFFFFF

box grey.jpg

Box grey

#F0F0F0

copytext grey.jpg

Copytext grey

#333333

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Pale webdesign colors for backgrounds

pale dark blue.jpg

Pale dark blue

#E0E9F2

pale lb.jpg

Pale light blue

#E0F2F9

pale red.jpg

Pale red

#F8E0E4

pale orange.jpg

Pale orange

#F8E0E4

pale dg.jpg

Pale dark green

#D9EBE2

pale lg.jpg

Pale light green

#E0EED2

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Gradiations

grad1.jpg
grad2.jpg
grad3.jpg
grad 4.jpg
grad5.jpg

You can use all gradations of a single corporate color as long as the differences between the gradations are clearly visible (Example for BASF dark blue).

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Color pairs

pair blau.jpg
pair red.jpg
pair gruen.jpg

If you require a second corporate color to support your message, please use a color from these color pairs.

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Color pairs and grey colors

pair gruen.jpg
pair schwarz.jpg

You may also supplement the color pair by using grey gradations (example BASF dark green and light green combined with grey).

 

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