Colors
The six corporate colors and some neutral colors can be used alone or in certain combinations.
- BASF web design uses six corporate colors as well as additional neutral colors such as black, white and grey and pale colors for backgrounds.
- In general the number of corporate colors used on one page should be restricted to one.
- In special cases it is allowed to combine two corporate colors for the effective differentiation of respective contents. In this case it is recommended to use the defined color pairs.
Corporate colors
BASF dark blue
#004A96
BASF light blue
#21A0D2
BASF dark green
#00793A
BASF light green
#65AC1E
BASF orange
#F39500
BASF red
#C50022
Recommended:
Do not use the BASF red as a basic site color. It should be used for alerts, errors for example in forms or in case of an emergency.
Neutral webdesign colors
Black
#000000
Dark grey
#7C7C7C
Middle grey
#ADADAD
Light grey
#DCDCDC
White
#FFFFFF
Box grey
#F0F0F0
Copytext grey
#333333
Pale webdesign colors for backgrounds
Pale dark blue
#E0E9F2
Pale light blue
#E0F2F9
Pale red
#F8E0E4
Pale orange
#F8E0E4
Pale dark green
#D9EBE2
Pale light green
#E0EED2
Gradiations
You can use all gradations of a single corporate color as long as the differences between the gradations are clearly visible (Example for BASF dark blue).
Color pairs
If you require a second corporate color to support your message, please use a color from these color pairs.
Color pairs and grey colors
You may also supplement the color pair by using grey gradations (example BASF dark green and light green combined with grey).