The six corporate colors and some neutral colors can be used alone or in certain combinations.
- BASF web design uses six corporate colors as well as additional neutral colors such as black, white and grey and pale colors for backgrounds.
- In general the number of corporate colors used on one page should be restricted to one.
- In special cases it is allowed to combine two corporate colors for the effective differentiation of respective contents. In this case it is recommended to use the defined color pairs.
Do not use the BASF red as a basic site color. It should be used for alerts, errors for example in forms or in case of an emergency.
Neutral webdesign colors
Pale webdesign colors for backgrounds
You can use all gradations of a single corporate color as long as the differences between the gradations are clearly visible (Example for BASF dark blue).
If you require a second corporate color to support your message, please use a color from these color pairs.
Color pairs and grey colors
You may also supplement the color pair by using grey gradations (example BASF dark green and light green combined with grey).