Web basics

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Header

The header scheme is primarily visually oriented on the header of the global website “basf.com”. All other variants for the BASF use cases are based on this header composition and can set their focus individually.

BASF_website_mockup.jpg
Header_scheme_1.png

Header_scheme_2.png
Header_scheme_3.png
Header_scheme_4.png
Header_scheme_5.png
Header_scheme_6.png
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Typography

Please use “New Helvetica”. All corporate colors, black, white and grey shades are possible.
Basics_Typography_Helvetica.jpg
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Colors

  • BASF web design uses six corporate colors as well as additional neutral colors such as black, white and grey and pale colors for backgrounds.
  • In general the number of corporate colors used on one page should be restricted to one.
  • In special cases it is allowed to combine two corporate colors. In this case it is recommended to use the defined color pairs.

grad1.jpg
grad2.jpg
grad3.jpg
grad 4.jpg
grad5.jpg
pair blau.jpg
pair gruen.jpg
pair red.jpg
pair gruen.jpg
pair schwarz.jpg
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Icons

 

Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.