The header scheme is primarily visually oriented on the header of the global website “basf.com”. All other variants for the BASF use cases are based on this header composition and can set their focus individually.
- BASF web design uses six corporate colors as well as additional neutral colors such as black, white and grey and pale colors for backgrounds.
- In general the number of corporate colors used on one page should be restricted to one.
- In special cases it is allowed to combine two corporate colors. In this case it is recommended to use the defined color pairs.