Brand Basic Training

Basics about brands - good to know

In this workshop you will learn more about the importance of strong brands and our corporate umbrella brand BASF.  We show you our brand promise and our Corporate Design will be discussed. Brand Experts give you more details about the BASF brand communication along the "We create chemistry"-strategy.


Target group

Mandatory for all members of the ComCommunity, brand manager, brand champions and trainee.
Recommended for colleagues in marketing in case of a brand evaluation, brand strategy or brand alliance. 
Max. 15 participants


Brand management experts.


Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.