Brand Basic Training
Basics about brands - good to know
In this workshop you will learn more about the importance of strong brands and our corporate umbrella brand BASF. We show you our brand promise and our Corporate Design will be discussed. Brand Experts give you more details about the BASF brand communication along the "We create chemistry"-strategy.
Mandatory for all members of the ComCommunity, brand manager, brand champions and trainee.
Recommended for colleagues in marketing in case of a brand evaluation, brand strategy or brand alliance.
Max. 15 participants
Brand management experts.