Corporate Design Training

Visual Style and Corporate Design

Brands that are instantly recognized because they present a consistent image have a clear advantage. A distinct image enables organizations to connect with their target audience rapidly and reliably, literally at a glance.

The BASF brand has its own Corporate Design, the proper use of which is important for the recognition of our organization, our products and solutions in the marketplace.

Corporate Design and Visual Style Training teaches you more about BASF’s Corporate Design. You will get to know and use the BASF Visual Style Guidelines and learn more about the structure and content of our Brand Portal.


Target group

ComCommunity members, brand champions, individual brand managers, communication interns and all other interested colleagues.

Maximum 15 Participants


Brand management experts.


Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.