Brand Touch Point Training for Brand Experts
Deep Dive into Brand Touch Point Management
What is a brand touch point?
Our brand is one of our most important assets. It creates trust, credibility and contributes significantly to business performance. A brand can realize its full potential only if all those who come into contact with our organization – customers, suppliers, local communities, applicants and many others – experience consistency in the presentation of the BASF brand. It’s not just about advertisements or brochures. Every single point of contact or touch point with the brand is important. So, what are these touch points and which of them are top priority?
Brand Managers, Sales, Marketing or ComCommunity
Brand Management experts.