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Corporate Brand Architecture and the evaluation process
Do you think about creating an individual brand for your product/service offering?
With the Corporate Brand Architecture process, we will support you in evaluating the necessity or possibility for an individual brand.
Each potential individual BASF product, service or subsidiary brand has to go through a mandatory evaluation process to categorize and position the brand within the Corporate Brand Architecture.
The process includes:
The dimensions of the Corporate Brand Evaluation Process:
Our Brand evaluation is based on:
Here you can find our process: