Big investments like buildings and spatial structures should be planned as well as designed neutral and long-life. In this case, materials and colors that will not go out of style are used. Brand elements are not integrated directly in the architecture but added as a change of the Corporate Design would mean great cost. The attachment of logos on buildings, which are visible from a distance, is expensive and therefore is only useful on buildings with effective visibility and which are highly frequented. However, the labelling and sign-posting are obligatory at all BASF locations. In this case, we use the panel system.