Layout principles for Cellasto Media with title
Catalogs, adverts, brochures, flyers, folders, posters
- Print Media are created with the BASF Cellasto logo bar.
- We prefer to use the “logo bar” on full-page motifs in all types of media. This enhances the recognizability of our brand.
- For the Cellasto brand we apply BASF darkblue
- Cover pages are layouted with the logo bar and create a consistent visual appearance of the brand.
- The inner pages of a print media does not need the logo bar.
- The background of a cover page can be a full-page picture, a color area, the white color of the paper or a color area combined with pictures.
- The logo bar can be used on the backside continuously.
- The logo bar can be placed flexibly on a photography
