The Applications Styleguide will guide you in creating applications that adhere to the BASF style and brand identity. It also make a clearer differentiation between mobile and web applications.

The naming of joint ventures and their depiction with regard to the Corporate Design of BASF depends on the share of votes and business activities. Using the decision tree and the guiding principles will support you in the decision-making process.

A Key Visual is a guiding theme and key message that translates into a symbolic image to support on different communication levels. However, the constant element is the idea, the subject, but not the image and the precise visualization.