HomeExperienceLearnCreateContact
Brand Portal
Contact
Brand Managers

Brand Managers

Brand Managers represent "their" individual brand(s) and are operationally responsible. They closely align with the brand champions who take care of the corporate brand BASF. 

A Brand Manager:
  • evaluates the individual brand position within the BASF Corporate Brand Architecture
  • develops the value proposition of his individual brand
  • creates and regularly reviews individual brand concepts/strategy to position and maintain the brand(s)
  • represents the brand and is operationally responsible for the individual brand 
  • is a multiplier
  • shapes all internal and external brand touch points of the brand by actively conducting brand touch point management
  • enables a globally consistent brand experience
  • coordinates and steer the correct use of the brand(s) within their division
  • monitors the success of the brand(s)
  • closely collaborates with Corporate Brand Management, Brand Champions and communication experts
„Being the Brand Manager for Care Creations is a matter close to my heart..."

Yvonne Specht

Brand Manager for Care Creations