About the Brand

It is our ambition to make healthy eating enjoyable and sustainable - for people, our partners and our planet.

About the Brand

Through the 200 billion seeds we sell per year, we reach more then 500.000.000 consumers every day. We want to contribute to the healthy diet of these consumers and be good to the environment. To pursue our ambition we combine crop, customer and consumer expertise to create customized vegetable solutions with our partners in the entire value chain.

Brand Narrative

Our ambition

To make healthy eating enjoyable and sustainable
– for people, our partners and our planet.

Vision

Be the preferred partner along the vegetable value chain
– recognized for our innovative breeding, our market insights and our global network.

Mission

To develop the best-performing consumer-oriented vegetable solutions
– together with our customers and other players in the industry

Brand Value Proposition

We are the first company to combine crop, customer and consumer expertise to create customized
vegetable solutions with our partners in the entire value chain.

Partners

We realize that we can only do this successfully by working together with partners along the vegetable value chain and beyond; starting from research to to consumers. With our chosen partners we work towards long-term success with all our strengths and competencies. We want to collaborate with all stakeholders in order to tackle future challenges. In our teams we share our skills and competencies in order to help each other and our stakeholders.

Our ambition

It is our ambition to make healthy eating enjoyable and sustainable - for people, our partners and our planet.

Via our 500 billion seeds we sell every year, we reach more then 500.000.000 consumers every day. We want to contribute to the healthy diet of these consumers and be good to the environment. To pursue our ambition we combine crop, customer and consumer expertise to create customized vegetable solutions with our partners in the entire value chain.

Our ambition

It is our ambition to make healthy eating enjoyable and sustainable - for people, our partners and our planet.

Via our 500 billion seeds we sell every year, we reach more then 500.000.000 consumers every day. We want to contribute to the healthy diet of these consumers and be good to the environment. To pursue our ambition we combine crop, customer and consumer expertise to create customized vegetable solutions with our partners in the entire value chain.

What our stakeholders get

– Innovative genetics and plant-based solutions, confidence in his success and sustainable business

– Access to the best partners and
know-how

– Enables him to lead the market with differentiating concepts

– Jointly developed and unique concepts to succeed

What we are like

– Creative

– Open

– Responsible

– Entrepreneurial

– Really Caring
beyond business relationship and daily job routine

– Team-oriented
With a global mindset

– Highly specialized
always adding value

– Passionate
Fully dedicated to customers’ proactive solutions

What we are best at

– High degree of specialization and technical expertise, people-orientation, dedicated to relationships

– Ability to think and act in networks, connecting stakeholders globally in the value chain

– Ability to anticipate, understand and translate trends and dynamics and disruptive technologies in the vegetable seeds market

– Ability to co-create concepts with customers and partners