Global Home

Brand Champions

Brand Champions represent the corporate umbrella brand BASF and are the primary contact regarding all brand related topics in their division, business and functional units and sites. 

Being a brand champion for me means exchanging and connecting with and learning from other divisions how to jointly develop and further strengthen the brand of BASF.

Heike Scheurer

Ex-Brand Champion


Additonally there is a Regional Brand Champion in each region.

A regional brand champion supports and consults all brand champions and is a contact person for all brand related topics in the respective region. The regional brand champion is an important link between his/her region and the team Corporate Brand Strategy & Implementation. 

Always on a mission to serve my colleagues and create the ultimate brand experience, but I also follow the rules and ask for clarity in how we communicate to shield PM from any harm and loss in reputation.”  

Stefan Bueldt

Ex-Brand Champion


Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.