Labels and Packaging

Labeling products clearly

Most BASF products are labeled with simple industrial labels on the packaging. These standard labels can be created by yourself.

For product packaging which has a sales promotional effect a design with the logo bar is mandatory.

You have two options to use the Corporate Design on your packages:

Standard labels with logo bar

Labeling the product, advertising BASF and supporting its image.

If you want to use your packaging as marketing material, please use this option. 

Standard labels without logo bar

Labeling the product with minimal effort in production and design.

If the marketing aspect is not that prominent, choose this option. 

  • Clear labeling of products
  • Meeting all legal requirements
  • Minimum effort
  • Uniform design principle worldwide

Templates and processes

Labels
Packaging sample and lab samples labels, adaptable in different sizes with all necessary data, as well as exact dimensioning can be found here:
Norman Dietrich
GBE/VLI Print Management
Matthias Goetzger
GBE/VLI Communication Design