Giveaways

Giveaways and branded merchandise can be an effective and charming touchpoint that makes customers and stakeholders remember a company and brand.

Some benefits of nice corporate giveaways are:

Increases brand visibility and awareness
Creates a positive impression on clients, employees, and partners
Encourages brand loyalty and repeat business
Can help drive sales and generate leads
Enhances brand reputation and credibility

Giveaways should reflect BASFs values, therefore choosing the right vendor is crucial to avoid negative customer experiences.

Guidelines for choosing the right vendor:

Quality: Ensure that the vendor provides high-quality merchandise that reflects positively on your brand.
Price: Look for vendors that offer competitive pricing without sacrificing quality.
Vendor evaluations: Conduct thorough research and gather feedback from previous clients to assess the vendor's reliability and reputation.
Value chain: Consider vendors that have a transparent and ethical value chain, from production to delivery.
Production information: Request detailed information about the production process, materials used, and customization options.

It is important to strike a balance between price and quality when choosing a vendor for your merchandising needs. Remember that the items you give away reflect our brand, so it is crucial to choose items that align with your brand values and image.

Important note:

It is not allowed to use third-party brand items (e.g. Nike clothes) for branded merchandize. Only white-label merch is allowed for customization with the corporate or individual brand logo.

Additionally, it is not allowed to set up branded public merch shops with the vendor, as this may lead to brand dilution and confusion among customers.

In any case of doubt, please consider contacting your respective legal counsel and procurement key account.

Always in our colors

Our giveaways transport the values of our brand.

Layout

Whether the layout principle with the logo bar is used, depends on the item and the message.

Which item to choose?

Select a giveaway that adds value to the BASF brand through its material and functionality.

Exceptions

If you need to use a giveaway which cannot be produced in one of our corporate colors, please contact the Corporate Brand Management for permission to display the logo on the existing background.

Other colors

If standard items are not available in the exact corporate colors, select a color that is as close as possible to one of the corporate colors.

Usage of core elements

The consistent use of our Corporate Design core elements on giveaways increases the visibility and effect of the BASF brand. We purposely select giveaways in our corporate colors or alter the colors to reflect our corporate colors.

Corporate colors

Our corporate colors are used on giveaways as follows:

Logo bar

Whether the layout principle with the logo bar is used, depends on the item and the message.

Corporate colors on parts of the item

If giveaways are available that already display our colors on part of the item or if parts can be produced in our colors, the logo can be placed there.