Giveaways
Usage of core elements
The consistent use of our Corporate Design core elements on giveaways increases the visibility and effect of the BASF brand. We purposely select giveaways in our corporate colors or alter the colors to reflect our corporate colors.
Corporate colors
Our corporate colors are used on giveaways as follows:
The background is always monochrome and uniform (no structures, patterns, gradients or images).
Minimum size
Don'ts
Matthias Goetzger
GBE/VLI Communication Design