Usage of core elements

The consistent use of our Corporate Design core elements on giveaways increases the visibility and effect of the BASF brand. We purposely select giveaways in our corporate colors or alter the colors to reflect our corporate colors. 


Corporate colors

Our corporate colors are used on giveaways as follows: 

The background is always monochrome and uniform (no structures, patterns, gradients or images).


Rules for use

  • The logo can never appear without the claim.
  • The claim must always be clearly legible. The minimum width of the BASF logo is 15 mm (0.6 in).



This yellow isn't the right corporate color.
Use only one of the official corporate colors.
Matthias Goetzger
GBE/VLI Communication Design


Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.