Usage of core elements
The consistent use of our Corporate Design core elements on giveaways increases the visibility and effect of the BASF brand. We purposely select giveaways in our corporate colors or alter the colors to reflect our corporate colors.
Our corporate colors are used on giveaways as follows:
The background is always monochrome and uniform (no structures, patterns, gradients or images).
Rules for use
- The logo can never appear without the claim.
- The claim must always be clearly legible. The minimum width of the BASF logo is 15 mm (0.6 in).