Distributor branding: the partner is the publisher
Proper use of BASF logo on distributor materials
Media format |
Recommended width of logo on colored background |
Suggested point size/leading of relationship statement |
Max. height of relationship statement |
DIN A0 (841 x 1188mm) |
80 mm |
26/30 pt |
40 mm |
DIN A1 (594 x 841 mm) |
60 mm |
20/23 pt |
30 mm |
DIN A2 (420 x 594 mm) |
40 mm |
14/16 pt |
20 mm |
DIN A3 (297 x 420 mm) |
30 mm |
10/12 pt |
15 mm |
DIN A4 (210 x 297 mm) |
25 mm |
8/10 pt |
12 mm |
DIN A5 (148 x 210 mm) |
25 mm |
7/8 pt |
12 mm |
DIN lang (105 x 210 mm) |
25 mm |
7/8 pt |
12 mm |
DIN A6 (105 x 148 mm) |
25 mm |
7/8 pt |
12 mm |
Screens and smartphone display |
100 px |
11/13 pt |
200 px |
Proper use of the vertical BASF Nunhems logo on distributor materials
The color background for the logo should be in good contrast against the background that it is on.
Guideline vehicles
- In general, we should stay away from branding vehicles due to the possible detrimental impact on the image of BASF in case of accidents.
- Before any decision is made, the management and communications team in charge must evaluate and justify its usage.
- In the rare case where the mention of BASF in text, with or without logo, is allowed to be used on the vehicle, the usage should be time limited.
- The team concerned should also take all necessary precaution to ensure minimal exposure to BASF and most importantly, the safety of the driver and passengers.