Distributor branding: the partner is the publisher

Proper use of BASF logo on distributor materials



Media format

Recommended width of logo on colored background

Suggested point size/leading of relationship statement

Max. height of relationship statement

DIN A0 (841 x 1188mm)

80 mm

26/30 pt

40 mm

DIN A1 (594 x 841 mm)

60 mm

20/23 pt

30 mm

DIN A2 (420 x 594 mm)

40 mm

14/16 pt

20 mm

DIN A3 (297 x 420 mm)

30 mm

10/12 pt

15 mm

DIN A4 (210 x 297 mm)

25 mm

8/10 pt

12 mm

DIN A5 (148 x 210 mm)

25 mm

7/8 pt

12 mm

DIN lang (105 x 210 mm)

25 mm

7/8 pt

12 mm

DIN A6 (105 x 148 mm)

25 mm

7/8 pt

12 mm

Screens and smartphone display

100 px

11/13 pt

200 px

Proper use of the vertical BASF Nunhems logo on distributor materials

The color background for the logo should be in good contrast against the background that it is on.








Guideline vehicles

  • In general, we should stay away from branding vehicles due to the possible detrimental impact on the image of BASF in case of accidents.
  • Before any decision is made, the management and communications team in charge must evaluate and justify its usage.
  • In the rare case where the mention of BASF in text, with or without logo, is allowed to be used on the vehicle, the usage should be time limited.
  • The team concerned should also take all necessary precaution to ensure minimal exposure to BASF and most importantly, the safety of the driver and passengers.


Marle Roose-Vissenberg
Marle Roose-Vissenberg
Brand and Channel Manager
Nunhems Netherlands BV
Napoleonsweg 152
6083 AB Nunhem
the Netherlands