Satellite brands (former field 4 brands)
Satellite brands have their own corporate design.
The relation to BASF must be clearly communicated in all touch points.
This is done via an endorsement. The endorsement must be shown near the individual logo and in our corporate type font.
The endorsement is: "A brand of BASF" or in special cases "A subsidiary of BASF".
Design Guideline of a Satellite brand