Learn
Value Proposition
the tool for BASF
– to test early stage business ideas and
– to explore unconventional growth opportunities
de-risked and investable business plans
– for BASF to internalize or
– for BASF form spin-off companies with significant ownership
have a startup mindest – fast, lean & customer focused
– empower employees to take ownership and grow as entrepreneurs
– work outside corporate boundaries
– use conventional resources
Brand in a minute
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