Print media are created with the BASF Credenz logo bar.
We prefer to use the “logo bar” on full-page motifs in all types of media. This enhances the recognizability of our brand.
For the Credenz brand we apply BASF dark green.
Cover page layouts are designed with the logo bar to create a consistent visual appearance of the brand.
The inner pages of a print media do not need the logo bar.
The background of a cover page can be a full-page picture, a color area, the white color of the paper or a color area combined with pictures.
The logo bar can be used on the backside continuously.
The logo bar can be placed flexibly on a photograph.
Packaging
All packaging forms are usually created with the BASF CredenzTM logo bar in dark green.
Exceptions can be made based on specific destination markets.
The design offers the flexibility to print a variety of specific information and to add a picture label for destination markets requiring this.
Credenz branding can also be applied to a seed bag tag. The Credenz logo must also abide by all brand guidelines around color, clearspace and typography.
These templates are provided for guidance only. AP Brand Champions should be consulted for final approval of all seed bag tag designs.
Field signs
Field signs incorpate CredenzTM branding, including the logo and logo bar.
To increase visibility, the logo may be placed outside of the logo bar and its size may be enlarged compared to the BASF logo.
These templates are provided for guidance only. AP Brand Champions should be consulted for final approval of all field sign designs.
