Distributor branding
Allowing a distributor to use our brand
Trademark Agreement
BASF is the publisher
The partner is the publisher
The partner’s brand appears less prominent in our media
The customer should understand which part the partner plays in the BASF Nunhems communication material and what his contribution is.
- Our Corporate and Nunhems Design makes up the basis of the entire communication material’s design. This ensures that BASF is perceived as the publisher.
- Logos of partners’ brands must be sized so they are not perceived more prominently than the BASF brands’ logos.
- A short text is placed near the logo of an alliance partner’s brand clarifying the distribition relationship between the brands.
- As a rule, no third parties’ brands must appear as part of the stationery of a BASF group company. The only exceptions are industry associations and certification authorities. Displaying them on BASF letterheads is optional.
The partner’s brand appears in the partner’s media
The customer should understand which part BASF plays in the partner’s communication material and how he benefits from that.
- The BASF Nunhems logo is displayed in white on a orange colored, rectangular background. The preferred logo is the vertical orange logo combination.
- Its size must be chosen in a way which ensures that BASF cannot be erroneously confused with the publisher of the communication material.
- A short text is placed near the BASF Nunhems logo, making BASF’s role in relation to the partner brand clear and if possibly expressing BASF’s contribution.
- Depending on the wording of this text and whether it only relates to BASF or to other alliance partners as well, the text should be placed outside the colored block with the BASF Nunhems logo.