Brand in 3D

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This brand in a minute video explains the idea of brand in 3D and how to implement the BASF brand in such way.
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BASF Poland

BASF Florham Park

BASF Turkey

BASF Dubai

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The BASF Brand Value Proposition and Guiding Principles are the foundation

of Brand in 3D.

 

Connections Pattern


The 'connections pattern' offers an exceptional, graphical possibility to express connectivity and was inspired by our history, products and sites. The pattern can be rendered in 2D and 3D and used across a wide variety of applications: on walls, on fabric, as a tile, for glass frosting, etc. It can be manipulated in size and color to your needs.

 

 

The zip files are available in DWG format. DWG is a proprietary binary file format for storing two- and three-dimensional design data and metadata. It is the native format for multiple CAD packages.

Construction of the Creation Center in Ludwigshafen

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Entrance areas

The feeling of having arrived at BASF

Entrance areas are an important brand touch point. This is where the brand BASF has to be expressed with all key elements of the Corporate Design.

This can be done with low budget measures like hanging up posters, placing exhibits, showing BASFs publications or using branded glasses and coffee cups.

The usage of corporate colors on walls, furniture and fabrics can also set a course and support in the recognition of the BASF brand.

Entrance area in D105 in Ludwigshafen

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The life cycle concept is the basis of implementing Brand in 3D

The life cycle concept helps to determine where to integrate the strongest expressions of the brand in corporate architecture and design in a cost effective way.

Long life cycle items such as buildings should be neutral and long-lasting whereas short life cycle items such as office supplies can make use of all corporate design elements to express our brand.

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Annegret Liebscht
GBH/IB - Senior Specialist Brand Consultancy
Klaus Gödert
GBH/IM Service Fairs and Design

For the planning and creation of buildings please get in touch with Real Estate and Facility Management GBE/VLY.

 

Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.