Brand in 3D

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BASF Poland

BASF Florham Park

BASF Turkey

BASF Dubai


The BASF Brand Value Proposition and Guiding Principles are the foundation

of Brand in 3D.


Connections Pattern

The 'connections pattern' offers an exceptional, graphical possibility to express connectivity and was inspired by our history, products and sites. The pattern can be rendered in 2D and 3D and used across a wide variety of applications: on walls, on fabric, as a tile, for glass frosting, etc. It can be manipulated in size and color to your needs.



You can downalod the Connected Pattern from the Downloadcenter. The zip files are available in DWG format. DWG is a proprietary binary file format for storing two- and three-dimensional design data and metadata. It is the native format for multiple CAD packages.

Construction of the Creation Center in Ludwigshafen


Entrance areas

The feeling of having arrived at BASF

Entrance areas are an important brand touch point. This is where the brand BASF has to be expressed with all key elements of the Corporate Design.

This can be done with low budget measures like hanging up posters, placing exhibits, showing BASFs publications or using branded glasses and coffee cups.

The usage of corporate colors on walls, furniture and fabrics can also set a course and support in the recognition of the BASF brand.

Entrance area in D105 in Ludwigshafen


The life cycle concept is the basis of implementing Brand in 3D

The life cycle concept helps to determine where to integrate the strongest expressions of the brand in corporate architecture and design in a cost effective way.

Long life cycle items such as buildings should be neutral and long-lasting whereas short life cycle items such as office supplies can make use of all corporate design elements to express our brand.

Klaus Gödert
GBH/IM Service Fairs and Design


Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
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