Outdoor advertising
Content
On this page you can find the following topics:
Flags
Our welcome sign
Flags are a striking visual signal with a touch of sovereignty. Every BASF site should therefore have a number of flags marking entrances which are relevant for visitors.
Regardless of existing individual brands, BASF sites are always equipped with flags which only present the BASF logo placed on one of our corporate colors.
Depending on national commercial practice national, state or regional flags can be displayed together with BASF flags.
BASF logo on buildings
The brand visible from a distance
Only few sites which are easily visible are suitable for this type of sign. Such an investment in brand awareness is only worthwhile if the prominently placed BASF logo is visible for a large external audience in the area around the BASF site.
The BASF logo on facades
Exceptions
Plants, tanks and smokestacks
Only in rare cases plants, tanks and smokestacks are labelled with the BASF logo. This would be only the case when it will support a positive image for the brand BASF as well as when the expense and effort are justified by the expected benefit.
The decision whether or not to put the logo on such a site will be made by the site management together with the Brand Champion responsible for that site.
Panel system
The use of the panel system is mandatory on all BASF sites!
They always show the BASF logo, provide information about the site’s function and can be used as directions.