A Key Visual is not...
Understand your brand or project as well as your target audience.
It can be visualized through a diverse set of communication materials, such as graphical, figurative or 3-dimensional elements like icons or images, highlighting the main message in a unique way. Therefore the visualization does not need to consist of only on image.
A Key Visual is not...
Former Senior Project Next Generation Business Architecture (NGBA)
The NGBA Key Visual was a rocket. It symbolized a new beginning, exploring new worlds, optimism and a focus on the future – all of which were aspects that the former Senior Project NGBA also stands for.
Note: This Key Visual is not longer used.
A Key Visual is useful when ...
How to develop a Key Visual
There are 5 major steps you need to take, when you want to develop a Key Visual: