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Business Cards

Business Cards

Ten thousands of BASF colleagues from hundreds of group companies can identify themselves as representatives of the joint brand BASF through similarly designed business cards. 
Standards are essential. Please align the details of your business card with your supervisor. 
  1. Downloadcenter 

Front side

Name and title

Academic degrees (e.g. “M.S. Chemistry”, “MBA”) do not appear on business cards. If for business or market reasons the degree must appear in the business cards of a division, it is placed directly under the name, before the information on the function. 

Job titles

The function consists of three parts.

The recipient must be able to recognize clearly the employee’s responsibility within the BASF Group. Including the name of the organizational unit can be helpful, but is not mandatory. BASF’s matrix organization requires naming the global, regional or local scope of the employee’s responsibilities to prevent misunderstandings. National or local terms used in company titles are determined regionally. If a function is held by more than one person, the unit should be added (not: Foreman, but Foreman, South Pump Station). 

Back side

Back with promotional add

The back of the business card may remain blank. However, you may also use the back for the following additional information: 

  • Second address 
  • Additional language versions 
  • Social media references 
  • Promotional messages

Format and paper

  • Business cards are printed on white, smooth cardboard, approx. 250g/m² in weight. 
  • The format is 85x54 mm. 

QR Code for Office Communication

Printed Business Cards 

Application

In printed business cards, the QR Code should be placed closer to the personal data than to the BASF logo. Recommendation: either below or on the right to the personal data. 

Digital Business Cards 

Experience seamless communication - Go digital! [!]

Digital business cards can offer a modern solution that can benefit both businesses and individuals.

Sustainable:

Digital business cards eliminate the need for paper and ink, reducing waste and helping to protect the environment.

Cost-effective:

Creating and distributing digital business cards can be more affordable, saving money on design, printing, and reordering costs.

Convenience:

Digital business cards can be easily shared via email, messaging apps, or social media, making it effortless to exchange contact information.

Generate your vCard
You can create your virtual business card thanks to the oneVcard app. The tool ensures that your personal information is up-to-date and secure.

You can find the manual for the installation here: 

Android or iOs

Note: In case oneVcard is not available in your region, you can use the BASF QR code generator to create a QR code to use as your digital business card.