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About the Brand
CredenzTM Soybean Seed has been proven to help soybean farmers overcome their toughest agronomic challenges. Based on leading germplasm and traits, such as LibertyLink® GT27®, Credenz helps to minimize local weed, pest and disease pressure and fight resistance. So, growers can benefit from increased yield potential from a high-quality product that’s supplied from a trusted, forward-looking partner year over year.

Brand narrative

CredenzTM is the ideal soybean partner for growers’ farms.

When you plant Credenz soybean seed, you’re getting varieties that we’ve rigorously tested for precision and quality across the full lineup. So we can help you meet the agronomic challenges of your field. And so we can continue proving ourselves through high-yielding performance. Because credibility isn’t just a part of our name.  It’s our commitment. 

Credenz soybean seed also gives you access to the very latest tools that can help increase yield, crop quality, and profitability. BASF’s full portfolio of seed, seed treatment, and crop protection products can help protect and nurture the soybean varieties you select from this guide. You can count on the dedicated members of your BASF team to help you make informed choices on everything from seed varieties and treatments to crop protection to inputs to management strategies. 

At BASF, we take pride in doing our part to help you grow a successful soybean crop. 

Credenz brand value proposition

What we are best at
– Spearheading the development and introduction of new BASF technologies to the market such as LibertyLink GT27, SCN and soybean rust

– Developing a strong genetic platform, based on leading germplasm with the highest yield potential

– Varieties locally developed and extensively tested to perform under a wide range of conditions and planting cycles, bred to withstand local pest and disease pressure

– Soybean experts bring local recommendation and support to growers’ operations

– Produced and supplied by BASF to the highest quality standards, meeting volume demands year on year

What our stakeholders get
– Ability to control weeds, pests and diseases and fight resistance, now and the future

– Consistently help maximize ROI through varieties which fit ideally with the individual fields across their farm

– Confidence in the ongoing support from BASF to ensure optimized crop productivity and risk mitigation

– Trust in a high-quality seed product delivered by a reputable company that cares and is standing behind the product

What we are like

– Genuine: Reliable high-quality provider who communicates openly, never overpromises and who truly cares for making a difference to growers.

– Forward-looking: Progressive thinker to proactively address diverse on-farm requirements with an adapted and steadily growing offer.

– High-performing: Varieties produce tangible results for growers in the field, backed by a team who is delivering excellence in production and service.

– Engaged: Empathic of growers’ specific farming needs and challenges, and truly invested in their success, building relationships and sharing expertise.

Legal

Registered trademark sign
  • The Credenz brand logo and name are registered in all countries where BASF is doing business with soybeans, with the exception of the U.S., where currently, only the wordmark is registered.
  • Registered trademarks are used in the way they are registered and marked with ®.
  • A ® sign indicates that the trademark has been successfully registered. If the trademark is still in application and has not yet been registered, you can use TM.
  • The Credenz brand name in texts appears in the same typography as the surrounding text.
  • As the brand is a registered trademark of BASF, it additionally includes ®.
  • This use of the ® sign can be limited to the first mention in the text, on websites it should be renewed on every new window.
  • In a footnote, the ® is explained: Credenz is a registered trademark of BASF. 
  • Please apply regional or local legal verbiage as directed by legal and regulatory counsel.
  • For more information please consult your contact person at Legal or your brand manager.