Digital
Content
The following topics you can find on that page:
Websites
The strong look of a strong brand
- All Corporate Design features apply to the sites on the World Wide Web.
- The core elements of the design were incorporated in the modules and templates with the introduction of the content management system (Adobe AEM) – this means the editor of websites automatically follows the Corporate Design correctly.
- Our web content is displayed using the responsive design method on four viewports: Different layouts are displayed depending on the size of the mobile device used.
- The BASF logo bar is displayed on computer monitors, tablets and smartphones. In the logo bar the Companion brand (former field 2,3 brand) is placed next to the BASF brand and separated by a divider.
- Photos, illustrations, icons, cards and info graphics follow the definitions of the visual style.
- The BASF logo strip is used for PC monitors, tablets and smartphones. The companion brand (formerly field 2,3 brand) is placed in the logo strip next to the BASF brand, separated by a hyphen.
Photos, illustrations, icons, maps and infographics follow the definitions of the Visual Style.
Designing websites
Viewports
Intranet
Applying the BASF Design to Intranet Pages
Designing Intranet pages
Domains
The different levels of a BASF domain
Domain Policy
Social Media
Apps
Film and Animation
The guidelines under brand alliances apply when films are published by other parties.
A licensing agreement or license is necessary for the commercial use of the BASF brand through third parties. Please contact the colleagues at GBI/L on this matter. For current reporting, e.g. in television broadcasts, this is not necessary.
Presentations
Presentations are an important touch point for an individual brand
Companion brands (former field 2,3 brands) are always depicted in combination with the BASF logo and in the BASF logo bar their individual logo is placed separately through a white line as a divider.
The proportion of the individual logo and the BASF logo is defined for each individual brand and is used consistently. Ideally, the Brand Manager record this definition in a brand document which is created for the individual brand. In this document it has to be ensured that the proportion of both logos remains the same. In general, each slide of a presentation shows the BASF logo bar.