February 1, 2010

BTC Europe GmbH

BTC Europe GmbH is BASF's European sales organisation for small and medium-sized customers focused on specialty chemicals. 


The history of BTC began in 1969, when the former "Tensid-Chemie Vertriebsgesellschaft mbH" was founded in Germany. The company was created with a view to marketing surfactants and chelating agents focusing primarily on small and medium-sized customers. Ten years later, BASF became the sole shareholder of Tensid-Chemie. It was the beginning of a successful business and the start of a thriving relationship between BASF and its European distribution company. Today, BTC operates in 10 Sales Offices across Europe and provides 17,000 customers from over 30 industries with tailor-made solutions.


Tailor-made solutions for over 23,000 applications

BTC's product portfolio includes over 6,000 high-quality specialty chemicals from BASF and selected products from other manufacturers. Our products are incorporated into a wide variety of applications. The solution finder on our website provides information on a selection of around 23,000 applications for which our products provide tailor-made solutions. If required, our technical experts can work together with our customers to discover the best product for the desired application. 


Customer focus is top priority

More than 400 employees at 10 locations in Europe ensure that our customers receive the perfect service. Each customer is served by a dedicated contact person on site. This contact speaks the customers’ language, understands their cultural characteristics and can respond to their needs quickly and appropriately.


Expertise in over 30 industries

Customers from different industries have different needs and requirements. That's why we look at our customers holistically. With years of industry expertise, we can provide each customer with a product package specifically tailored to the needs of its industry. From the agricultural industry to the detergents and cleaning agents industry, customers from over 30 industries already rely on the know-how of BTC's experts.

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Katharina Maurer
Katharina Maurer
Communications BTC Europe GmbH
Last Update February 1, 2010