Clothes and Equipment

Always check whether the image effect is sufficiently ensured by attaching the BASF logos.

Please check in advance whether the effort and cost are justified.

Apply the BASF logo optionally in white or black directly onto the base.

For labeling clothes on fairs only the BASF logo can be applied. Other promotional signs are not used.

The claim “We create chemistry” conveys an important message about the BASF brand on clothing and equipment as well. For that reason, it should be easily legible and appear as part of the BASF logo artwork.

Content

On this page you can find the following topics:

Helmet

Position the logo on the forehead.

Clothing

Place the logo on the upper part of the sleeve or in the area of the breast pocket.

Name tags

Please apply the logo bar principles.

Hygiene masks

During the pandemic, it is allowed to distribute hygiene masks to BASF employees with a BASF logo on it.

It is possible to use all corporate colors with the white BASF logo or to place the black logo on a white mask.

Please ensure that the size of the BASF logo is as small as possible as we don't use masks as promotion material.

Please find examples on the right hand side.

Auf der rechten Seite finden Sie Beispiele.