Visual Style

Startbild Visual Style.png

Elements of the Visual Style



Stylistic features of the corporate design elements are applied to the depictions of communication content (see examples below).


Helpful questions for the implementation:

  • Which statement should the picture or graphic element support?
  • Where is my message expressed?
  • What kind of visual metaphor can facilitate an abstract message (=not immediately to visualize)?
  • Is the suggested picture or graphic element relevant for the message or does it distract from the main message of the picture?


BASF's appearance has many facets. For this reason, we have developed a slider that allows you to assess for yourself how well you are transporting the BASF brand.



Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
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