Elements of the Visual Style
Stylistic features of the corporate design elements are applied to the depictions of communication content (see examples below).
Helpful questions for the implementation:
- Which statement should the picture or graphic element support?
- Where is my message expressed?
- What kind of visual metaphor can facilitate an abstract message (=not immediately to visualize)?
- Is the suggested picture or graphic element relevant for the message or does it distract from the main message of the picture?