Basics

Logo

Preferred logo in all types of media: Logo bar starts from the right (upper logo bar) or left side (lower logo bar) into the format
Use of the logo
Logo bar box

Color

For the Cellasto brand we use BASF darkblue:
The color is used as:
- The preferred background for the BASF Cellasto logo
- The color for the logo bar
- To design colored elements used in communication
Color Darkblue | |
CYMK | 100 / 75 / 0 / 5 |
RGB | 0 / 74 / 180 |
HEX | #004A96 |
Pantone coated Pantone uncoated |
Reflex Blue C Reflex Blue U |
RAL | RAL 5002 Ultramarine blue |
HKS 3000 coated HKS 3000 uncoated |
42 N-100-10 42 N-100-10 |

Typography

