Basics

Logo

Preferred logo in all types of media: Logo bar starts from the right (upper logo bar) or left side (lower logo bar) into the format

Color

For the Cellasto brand we use BASF darkblue:
The color is used as:
- The preferred background for the BASF Cellasto logo
- The color for the logo bar
- To design colored elements used in communication
Color Darkblue | |
CYMK | 100 / 75 / 0 / 5 |
RGB | 0 / 74 / 180 |
HEX | #004A96 |
Pantone coated Pantone uncoated |
Reflex Blue C Reflex Blue U |
RAL | RAL 5002 Ultramarine blue |
HKS 3000 coated HKS 3000 uncoated |
42 N-100-10 42 N-100-10 |

Typography

