Brand Portal

Everything about the brand BASF, the brand management and helpful tools.

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Learn

Onboarding: All you need to know about becoming a brand ambassador at BASF

Get an introduction on BASF branding topics and more!

^NEWDocuments are now available for the onboarding as Brand Champion and Brand Manager.

Learn

Distributor Branding Guidelines

Associating the BASF brand with a third party by putting our logo on its material is a major decision. The Distributor Branding Guidelines are a set of strategies and principles on how we want to communicate to the world with our distributors. This document aims to simplify the design efforts and to streamline the review processes.

Individual Brands

InVigor, Credenz, Stoneville, Clearfield, FiberMax, Provisia

At BASF, we know that farming is one of the most important jobs on earth. That’s why we work hard to deliver real agronomic seed solutions, not just products. Driven by innovation and advanced technology, our brands help both farmers and the environment.

Corporte Design

QR codes guidelines

QR codes help share information, promote events and even sell products. So there are an indispendable element in communication materials. Discover the QR codes guidelines for communication purposes.

A woman and a man at the computer in the BASF office.

Online Media (restricted access)

Internet / Web Styleguide _{(New page structure)}

BASF recommends the Adobe AEM content management system for all external websites to ensure that the corporate design is always implemented correctly online. One common web styleguide enables BASF’s online network to come alive and helps to strengthen BASF's umbrella brand. A place to be inspired.

Get now familiar with the online styleguides!

Downloadcenter (restricted access)

BASF Sustainability Visuals

^{*New pictures available*}

Download now BASF sustainability visuals for your communication materials. The database will be further extended in the future.

Experience (restricted access)

Best Practices

Sharing branding practices and learning from others.

In this new section, you will find examples how branding can be implemented on different communication materials, for in- and outdoors, events and fairs, and more.

New login function for the Downloadcenter

The access to the Downloadcenter has been changed. External partners working on behalf of BASF can register for an individual account to access the protected content.

Please register here