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BASF Brand Movie
Name, logo and claim: this is how we recognize strong brands immediately. But a brand is much more than that: it stands for a very specific benefit and value, creating trust and loyalty for our customers.
Is it possible to use an own logo for a BASF initiative? To find out what would more suitable for your internal initiative or activity, please check out the checklists and decision tree for internal logos.
Sharing branding practices and learning from others.
In this new section, you will find examples how branding can be implemented on different communication materials, for in- and outdoors, events and fairs, and more.
The template for the brand alliance check has been revised. The "external" document can now be shared directly with the external partner to get all information about the planned alliance.
Infinergy empowers you to move, with superior responsiveness and energy return. In shoes, through our surfaces, & through our saddles, we empower movement.
The access to the Downloadcenter has been changed. External partners working on behalf of BASF can register for an individual account to access the protected content.