Associating the BASF brand with a third party by putting our logo on its material is a major decision. The Distributor Branding Guidelines are a set of strategies and principles on how we want to communicate to the world with our distributors. This document aims to simplify the design efforts and to streamline the review processes.
At BASF, we know that farming is one of the most important jobs on earth. That’s why we work hard to deliver real agronomic seed solutions, not just products. Driven by innovation and advanced technology, our brands help both farmers and the environment.
QR codes help share information, promote events and even sell products. So there are an indispendable element in communication materials. Discover the QR codes guidelines for communication purposes.
BASF recommends the Adobe AEM content management system for all external websites to ensure that the corporate design is always implemented correctly online. One common web styleguide enables BASF’s online network to come alive and helps to strengthen BASF's umbrella brand. A place to be inspired.
Sharing branding practices and learning from others.
In this new section, you will find examples how branding can be implemented on different communication materials, for in- and outdoors, events and fairs, and more.
The access to the Downloadcenter has been changed. External partners working on behalf of BASF can register for an individual account to access the protected content.