Brand Portal

Everything about the brand BASF, the brand management and helpful tools.

If you find anything you would like to share with us, we are happy to receive your feedback!

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BASF Brand Movie

Name, logo and claim: this is how we recognize strong brands immediately. But a brand is much more than that: it stands for a very specific benefit and value, creating trust and loyalty for our customers.

Legal (restricted access)

Checklists for internal logo

Is it possible to use an own logo for a BASF initiative? To find out what would more suitable for your internal initiative or activity, please check out the checklists and decision tree for internal logos.

Find more information and downloable the checklists.

Downloadcenter (restricted access)

BASF Sustainability Visuals

^{*New pictures available*}

Download now BASF sustainability visuals for your communication materials. The database will be further extended in the future.

Experience (restricted access)

Best Practices

Sharing branding practices and learning from others.

In this new section, you will find examples how branding can be implemented on different communication materials, for in- and outdoors, events and fairs, and more.

Learn (restricted access)

Brand Alliance Check Update

^{*New version as of Feb. 2023*}

The template for the brand alliance check has been revised. The "external" document can now be shared directly with the external partner to get all information about the planned alliance.

Download Brand Alliance Check (internal access)

Brand Architecture

Infinergy®

Infinergy empowers you to move, with superior responsiveness and energy return. In shoes, through our surfaces, & through our saddles, we empower movement.

Learn more about the brand Infinergy and its design guidelines

New login function for the Downloadcenter

The access to the Downloadcenter has been changed. External partners working on behalf of BASF can register for an individual account to access the protected content.

Please register here