Welcome to

BASF Brand Portal

Brand Portal

Everything about the brand BASF, the brand management and helpful tools.
If you find anything you would like to share with us, we are happy to receive your feedback! 
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Please note that the branding guidelines presented here in the Brand Portal are based on Corporate Requirements and Policies. It is crucial to adhere to these guidelines, even for "low impact" branding elements, to maintain consistency and compliance across all corporate communications. 

BASF SIA Chatbot

Please note, that the tool can only be used internally!

Ask branding related questions

SIA is an A.I.-based chatbot that autonomously captures your questions and provides answers. However, it's important to verify the answers and reach out to your brand champion if you have any doubts.

News

Discover the latest updates and news from the Brand Portal

Create
BASF Corporate Design and Downloadcenter
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Learn
Brand Consultancy and legal trademark topics
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Contact
Brand Champions, Brand Consultancy Feedback
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