Global Home

Corporate Design

“What strengthens the BASF brand

and how can I contribute?”


The basic elements of our corporate design are the BASF logo, corporate colors, typeface, visual style and layout
principle. However, it is the people who work with these elements on a daily basis who bring the corporate design to life.
It is your work that defines the image BASF has in the public perception.





Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.