Corporate Design

“What strengthens the BASF brand

and how can I contribute?”

 

The basic elements of our corporate design are the BASF logo, corporate colors, typeface, visual style and layout
principle. However, it is the people who work with these elements on a daily basis who bring the corporate design to life.
It is your work that defines the image BASF has in the public perception.

 

 

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BASF_Brand_Architecture_Header.jpg

Visualization of Brand Architecture

markenallianzen

Design of Brand Alliances

 

Contact and feedback

The team Brand Consultancy is happy to support you in case of questions: contact.
Please let us know what you think about our Brand Portal: Feedback.