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Chemovator GmbH

Chemovator is the internal business incubator of BASF with the aim to discover new growth opportunities for the entire organization. All BASF employees with unconventional business ideas can join Chemovator to focus completely on the development of their idea. Within a two-year entrepreneurship program, Venture Teams act beyond corporate boundaries and operate with a startup mindset – fast, lean & customer focused.
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Get to know and understand the brand Chemovator.

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Here you find the download center, templates and explanations about the corporate design of Chemovator.

Our brand


The Chemovator brand with its individual characteristics shall reflect the distinct way Chemovator is operating in terms of certainty, risk and speed in tackling unconventional growth opportunities. Therefore, Chemovator is defined as a field 4 brand with an own visual identity according with the BASF brand classifications.

Brand in a minute


Lisa Schneider
Incubation Operations Manager – Communication & Marketing
Chemovator GmbH
Industriestrasse 35, 68169 Mannheim, Germany