Chemovator is the internal business incubator of BASF with the aim to discover new growth opportunities for the entire organization. All BASF employees with unconventional business ideas can join Chemovator to focus completely on the development of their idea. Within a two-year entrepreneurship program, Venture Teams act beyond corporate boundaries and operate with a startup mindset – fast, lean & customer focused.
The Chemovator brand with its individual characteristics shall reflect the distinct way Chemovator is operating in terms of certainty, risk and speed in tackling unconventional growth opportunities. Therefore, Chemovator is defined as a field 4 brand with an own visual identity according with the BASF brand classifications.